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Our Work /The Shed Distillery – Drumshanbo Gunpowder Irish Gin

The Shed Distillery – Drumshanbo Gunpowder Irish Gin

Overview
In January 2019 we were tasked with creating a new overall Digital and Social Media
strategy for Drumshanbo Gunpowder Irish Gin. The aim was to explode the brand across
Irish, U.K. & U.S. markets initially, which has since increased to over 50 markets across the
world.


Campaign
● Digital Marketing Strategy Lead
● Social Media Management
● Media Buying – Google Display & Social Media
● Content Design
● Video Production

Results

An overall 300% increase in brand impressions. Nearly 600,000+ brand engagements to
date. Overall between The Shed Distillery and Drumshanbo Gunpowder Irish Gin their
followers have increased by 271%. Our project content team has shot footage in
Drumshanbo, Dublin, Manhattan and Brooklyn – with well over 1 million views on YouTube
and a view rate of over 51% on Youtube display campaigns.

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